Jim Thomas stresses the need for win-win negotiations and how to achieve them. When carrying out effective negotiations is spelled out as clearly and cogently as they are in this book, their application to the complex world of negotiations becomes self-evident. The author does a good job of presenting the negotiation process in an easy to read and understand manner that is both useful and practical to all those that are interested in achieving successful and effective negotiations. Novices will be provided a path whilst the seasoned practitioners will find affirmation.

While the book is an excellent guide for people involved in negotiations in the corporate world, it is also a valuable resource in the home and other scenarios.