Archive for 'Market Management' Category
WHOLE SALING
Wholesaling includes all activities involved in selling goods or services to those who buy for resale or business use.
Whole sellers differ from retailers in a number of ways. first , wholes sellers pay less attention to promotion , atmosphere and location, because they are dealing with business customers rather than final [...]
RETAILING
Retailing includes all the activities involved in selling goods or services directly to final consumer for their personal, non business ose. It does not matter how the goods or services are sold (by person, mail, telephone) or where they are sold( in a store, on the street, or in the consumer’s home).
Retailers can be [...]
Establishing the channel objectives and constrains:-
The channel objectives should be stated in terms of targeted services output level. Under competitive conditions, channel institutions should arrange their functional tasks so as to minimize total channel costs with respect to tasks desired levels of service output. Effective channel planning requires manufactures to determine which market segment to serve and the best channels [...]