Archive for 'MANAGEMENT' Category
Differentiation
A company can differentiated its market. Offering along five dimensions:- a) Product; b) Services; c) Personnel; d) channel and e) Image.
Product Differentiation: Here the seller faces an abundance of design parameters, including form, features, performance quality, conformance quality, durability, reliability, style, reparability and design.
a) Form:- Many product can be differentiated from the size, shape of physical [...]
Consumer Behavior and Social Factors
The aim of marketing is to meet and satisfy target customer’s needs and wants. The field of consumer behaviour studies how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and desires.
A consumer’s buying behaviour is influenced by cultural, social, personal and psychological factors.
I. [...]
Management of Working Capital
Working capital management is an important aspect of financial management. In business, money is required for fixed assets and working capital. Fixed assets include land and building, Plant and machinery, furniture and fitting etc. Fixed assets are acquired to be retained in the business for a long period and yield returns over the life of [...]