Archive for 'MANAGEMENT' Category
Organizational behavior
Organizational behavior is field of study that illustrates the impact that individual, groups and structure have on behavior within organization for his purpose of applying such knowledge towards improving an organization affective ness i.e. OB is concussed with the study of what people do in an organization and how that behavior affects the performance of [...]
Differentiation
A company can differentiated its market. Offering along five dimensions:- a) Product; b) Services; c) Personnel; d) channel and e) Image.
Product Differentiation: Here the seller faces an abundance of design parameters, including form, features, performance quality, conformance quality, durability, reliability, style, reparability and design.
a) Form:- Many product can be differentiated from the size, shape of physical [...]
Consumer Behavior and Social Factors
The aim of marketing is to meet and satisfy target customer’s needs and wants. The field of consumer behaviour studies how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and desires.
A consumer’s buying behaviour is influenced by cultural, social, personal and psychological factors.
I. [...]