Archive for 'MANAGEMENT' Category
Differentiation
By admin - Last updated: Tuesday, February 23, 2010
A company can differentiated its market. Offering along five dimensions:- a) Product; b) Services; c) Personnel; d) channel and e) Image.
Product Differentiation: Here the seller faces an abundance of design parameters, including form, features, performance quality, conformance quality, durability, reliability, style, reparability and design.
a) Form:- Many product can be differentiated from the size, shape of physical [...]