Archive for 'KOTLER MANAGEMENT' Category
PRINCIPLE OF MARKETING
By manmohan - Last updated: Saturday, March 15, 2008
Book Description
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of [...]