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MARKETING MANAGEMENT (FULL VERSION) BY KOTLER

True, previous acclaimed editions of this book have been used in MBA level courses on marketing, etc., etc.

However, I read through this book and I noticed the relative absence of *practical content*. Tons of theory, though: 8 reasons for this, 12 reasons for that, but not enough on how to directly apply the principles to the real world.

I think this book should be recommended for academics, people seeking advanced degrees in marketing. Those who are already in business, like me, might have a hard time extracting practical advice from it.

Outstanding Course Material
Marketing Management 12e is an excellent tool for the MBA student. It is concise and very informative, one I will keep in my library as a reference item from now on…..

Excellent book
Excellent and very complete coverage of the marketing discipline for marketing students. Highly recommended for anyone taking up or keeping up with the new developments…..

Good Book to Learn Fundamentals on Marketing
Softcover book has cheaper pages which make the print sometimes harder to read. Otherwise book is good and it covers a good amount on Basic Marketing Concepts.

PART 5

PART 4
PART 3
PART 2
PART 1